Rosa del Azafrán

Rosa del Azafrán

Reimagining a traditional festival through minimalist poster design

Reimagining a traditional festival through minimalist poster design

ROLE

Graphic Designer

TOOLS

Adobe Illustrator

YEAR

2025

CATEGORY

Poster Design

OVERVIEW

Proposed poster design for a traditional Spanish festival. Combining illustration, typography and composition, it reinterprets local cultural heritage through a minimalist visual language.

CHALLENGE

The challenge was translating cultural references into a modern visual communication piece without losing the identity and historical character of the subject.

A contemporary vision of a timeless celebration.

PROCESS

The project included historical research, concept sketches, composition studies, color experimentation, illustration refinement and final poster proposed.